Levis Advertising Analysis Research Paper Example | Topics and Well Written Essays - 750 words

Levis Advertising Analysis - Research Paper Example The advertisement illustrates a young buyer, with a less-dapper appearance, engaging in environmental connection by crawling through mountainous grasslands, clearly enjoying the experience with natural lifestyle. Using Levi’s Jeans as the appropriate clothing for this type of activity, it illustrates how the brand attempts to connect to naturalism, spontaneity, and in some degree rejection of urban lifestyle. Levi’s is working as the catalyst product to help youths who are either frustrated with urbanism and the fast-paced lifestyle of large city living or to remind consumers that Levi’s is the most appropriate brand for natural living because of its rich history during a historical period of development in the nation. Levi’s relies heavily on its brand equity for its very long history of product achievements and brand preference, which is illustrated by the type of consumer that most largely uses Levi’s products. People who are in their 20s and early 30s are experiencing what psychologists refer to as a quarter-life crisis, growing more frustrated with mundane and mediocre lifestyles (Macrae 1). Levi’s understands its buyer market preferences, those who get proverbially lost in the shadows of society in large urban environments with high populations and extremely diverse lifestyles associated with music, entertainment and outward socialization. Thus, Levi’s attempts to illustrate that it can serve as a motivator for individuals who want to break free from this mundane living and reconnect with their individualism, traditionalism, and natural preferences.

Role that race and ethnicity played in the evolution of the American Essay

Role that race and ethnicity played in the evolution of the American working class from the Spanish-American War to the eve of the Second World War - Essay Example In Spanish-American war, Cuba and Philippines were involved because these countries were the colonies of the Spain. American government helped fight the wars of these two countries against their colonizer which led to their victories. Having won the wars against Spain, America gained control over these countries and expanded its interest from Latin America to the Pacific. American economic interest also grew due to newfound alliance with the countries involved. It also opened doors for the Americans to trade with the other nations adjacent to these countries which mean free market and free taxes for the American capitalists and wider international markets. American economy soared high because of these reasons and American capitalist started looking for cheap workers for their growing businesses. Import and export businesses of basic commodities such as spices, wheat corn, cotton and other basic needs began to grow. After the war, middle class or working class started to come in Ameri ca due to expanding businesses and industries. Migration of Filipinos and Latin Americans started to grow due to open ports between America and countries of alliance. It has not stopped since then, and became the main composition of American working class today. Before the war, majority of the working class in America were African-American but after the war immigrant workers started to pour in from different parts of the globe. They saw America as a good opportunity to seek greener pastures and improve their lives that cannot be attained in their native country. Spanish-American war and the Second World War had a great impact on the American economy. Wider international market, rise in import export of basic commodities, more job opportunities and a promise of a better life were the reasons why immigrant workers started to flock in America. Aside from this American government had gained so much advantage in terms of political and economic aspects. Today American working